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Best For · Nonprofits · Updated July 2026
Best Email Marketing for Nonprofits
Donor communication is stewardship, not sales. These platforms respect tight budgets — with real nonprofit discounts — while giving you the segmentation to turn one-time donors into lifelong supporters.
How We Judged
Nonprofit discounts
Verified discounts of 15-30% for registered 501(c)(3) organizations and international equivalents.
Donor segmentation
Tag donors by gift size, frequency, campaign, and engagement so appeals feel personal, not blasted.
Low learning curve
Volunteer-run teams need a tool a new board member can learn in an afternoon.
Automation for stewardship
Welcome series for new donors, thank-you sequences, and lapsed-donor re-engagement that run themselves.
Our ranked picks
MailerLite
4.7Best value for nonprofits
A 30% nonprofit discount on top of already-low prices, a free plan covering 1,000 subscribers with automation, and an editor simple enough for rotating volunteers. For most small nonprofits, this is the obvious choice.
From $10/mo · Free plan · 1,000 subscribers
GetResponse
4.8Best for event-driven fundraising
Built-in webinars and landing pages let you run virtual galas, donor briefings, and petition campaigns without extra software. GetResponse offers up to 50% nonprofit discounts — the deepest in this list.
From $19/mo · Free plan · 500 contacts
AWeber
4.5Best support for small teams
When your 'email team' is one development coordinator doing twelve jobs, AWeber's 24/7 phone support and free migration service are worth more than any feature checklist.
From $15/mo · Free plan · 500 subscribers
Common questions
Get the free checklist before you choose
Ten steps to a healthy email program — whichever platform you pick.